Just got an IM from Greg about an interesting article in FastCompany. The article, written by Robert Scoble, discusses consumer engagement and social experience with Yahoo’s Brad Garlinghouse and Bradley Horowitz.
“The more you can engage with your consumers and provide tools back to them, the more viral your services will become,” Horowitz says.
Wise words. Wiser still, the example Scoble uses to bring the story to life:
Visit the Web site of iPhone-case manufacturer Incase (goincase.com), and you’ll see embedded Flickr photos along the bottom. The net effect is that Incase showcases its corporate personality and lets you be part of its community. You can put a photo on this page simply by adding the Flickr tag “goincase” to your snapshot.
I wonder who built that site… Oh, that’s right! Electric Pulp did!1!
High 5, Incase. High 5, Hummel. High 5, Scoble. Good game.
ps: Congrats to the Scobles on the new baby. And the new 5D.
There’s nothing better than unexpected PR – whether it is a public comment from a very satisfied customer, or in this case an industry observer that admired your work so much they decided to tell the world about it.
The Flickr integration on the Incase site is very very cool, and one that I expect to see on many “me too” sites in the coming months.
Nice job.
Adam Perlow - September 27, 2007
Yeah, very cool. We have at least one more Flickr integration story coming soon, so we might be me too’ing ourselves as well.
Aaron - September 27, 2007
Apple tells me I missed Scoble’s post on the topic. Hi5 Apple.
Aaron - September 28, 2007