One of the Electric Pulp team just pulled into town with a new car. This isn’t any car, it’s the new (2011) Ford Fiesta — a car you’d normally have to travel to Europe to see.
Ford is bringing the Fiesta to the States next year. And, in preparation for launch, Ford issued a simple challenge: tell us why you’d like to try one out and we’ll select 100 of you to drive one free of charge for 6 months. Four thousand people responded with video submissions, including Tanya.
So, T (er, Tanya Kruiter) got a new car, and we’re all pretty excited for her. To add a little drama to the story, there’s a competing Fiesta in town. Hugh Weber (of Deep Bench) was also able to woo the selection committee with his own brilliant submission.
Which means, of course, we’ll have front row seats to the web nerd races you’ll have to watch on youtube. (We hope.)
More on this later, but Electric Pulp also built the web site for Ford’s Fiesta Movement campaign. Check it out.