Have we seriously not written about the Fiesta Movement yet? Wow, that’s embarrassing.
Ford is an automaker with a wildly popular car called the Fiesta. (Consult the Top Gear review) Now, if you’re in America, you may not know about the (new) Ford Fiesta because it’s only available in Europe. And if you are in America and you do know about the car, well that’s just spectacular. Because that’s where we’ve been asked to help.
The Fiesta Movement is a coming out party of sorts for the automaker. Maybe you follow Scott Monty on twitter. Well, like we said, we’re a bit late on this post, but when we started, this was all very new and experimental.
The idea began with the web nerds titans at Undercurrent and AMG taking video submissions from would be drivers. From the thousands of entries, 100 people were selected to receive a brand new 2010 Ford Fiesta to drive for six months. These agents would be assigned missions along the way and asked to blog, tweet, video, photograph, and so on about their experience.
And the Movement, of course, needed a website.
By now, you’ve probably guessed we were asked to design / build it. Agent profiles, mission details, events, and a live feed aggregating all mentions of the experience from each of the agents on each of their social media outlets — the site is like one big explosion of Internet love for the little car. We get pretty emotional just talking about it. :/
So check it out. Say hi to our favorite agent. And if you need your own coming out party, let us know. We’re having a lot of fun with this one.
Nice site, but isn’t “movement” doctor speak for poop? That’s what I think when I see Fiesta Movement.
Cody - February 19, 2010