When National Public Radio correspondent Curt Nickisch recently asked us to contribute to a story on the business side of Web 2.0, we saw it as a great way to get some cheap national PR exposure yet another wonderful way to support the amazing service that is Public Radio.

Once the deft Mr. Nickisch realized the full vibrance of our office, he smartly signed us to a studio session. Electric Pulp’s own Stefan Hartwig and Michael Lehmkuhl traded wildly intelligent observations about Web 2.0 and its impact on today’s business world in between random guttural ramblings and braindead utterances. It’s amazing how distracting a fuzzy boom microphone can be.

If you’re lucky enough to be part of our local listening area, you can hear an expanded version of the piece on SD Public Radio stations at 7:30am and again at 5:30pm on Feb 23, 2006. An archive of the story can be found at the SDBP website.

Also listen for a nationally syndicated version of the story to be broadcast on NPR’s Marketplace show in the near future.