DocuTAP is an intimidating company, the people there are just a little too smart, if you know what we mean. And since they have a great story about an innovative EMR solution for physician practices (but people are generally afraid of their big words) they needed some help.

That’s where Electric Pulp came in. We know DocuTAP, we know that they’re smart. We know that they like the color blue, we even know that they get very quiet when they have a good hand, but we digress…

EP was called into dumb their story down a bit. A few conversations later, we decided to use moving pictures to get the word out. To see the result, click me.