Bob Sutton knows how to spot a jerk. You might even say he wrote the book on the topic (because he did.) And he can help you spot one too, especially if that jerk is you.

You see, Bob also developed a 24 question self-exam to help the world ask themselves the right questions (i.e.: Am I a big jerk?) But the exam needed two things to give it legs. 1) promotion. 2) geekery.

As it turns out, Bob knew a guy. Actually, Bob knew the Guy. And who better to help promote the exam than master evangelist, Guy Kawasaki?

From there, the only thing left was the geekery. Enter Electric Pulp. And soon thereafter, enter the ARSE, an ajax survey built to help the world answer the right questions (i.e.: Am I big jerk?)

And, with 101,209 completions and counting, we’re ready to drop the viral label and announce that this thing has legs.

So, thanks Bob. More than 100k potential jerks are half way through their respective battles.