
We’ve been working with the Sundance Institute to produce a new community site aimed at connecting independent documentary and human rights. The subject matter is extremely compelling, and the organization behind the effort is one we’re very proud to be working with.
This past week, we had a chance to experience the energy around the project firsthand at this year’s Sundance Film Festival as we snuck away from the office for a few days to help announce the launch of Docsource.
The new site includes discussion areas, film and artist profiles, video clips, and multi-user blogs authored by filmmakers and representatives from the Documentary Film Program (DFP). And that’s just the start. The site will continue to grow over the coming weeks and beyond.
Snow has kind of jumped the shark in my book, but the festival was incredible. The films we took in were great, the filmmakers we got to meet to were wildly interesting, and a few of us (them) actually got in to see U2-3D. The whole experience was well worth the planes, trains and automobiles effort it took to get out there (all of us were plagued by United “mechanical difficulties.”)
If you’re at all interested, most of us had cameras with us.
No pics of the Airbag guys (we’ll catch you at SXSW), but there’s some good stuff in there. A few of Stefan’s shots even hit the flickr blog.
More updates soon - we’re going Gattaca with the site launches.

Congratulations to Mitch and Heather Kramer, on the birth of their new baby boy, Ethan. We don’t have a lot of details yet (he’s pretty fresh), but we do have Mitch’s photostream to keep an eye on.
Cute kid.
It’s been a little over a week since we launched makemeamerica.com for Stephen Colbert, and by way of an update, here are a few points of interest:
Speaking of international support, check out Canada — they sure are organized up there:


If the Internet feels slower today, it may be due in part to a new site we just launched called MakeMeAmerica.com.
What started out as a humble effort to sell a few books has turned into something more: a humble effort with big pictures, hero profiles, video excerpts, a petition to Oprah, flickr photo integration, and an interactive world domination map. (And lots of easter eggs.)
The book, I Am America (And So Can You), is written by Stephen Colbert, host of The Colbert Report on Comedy Central and namesake of a baby bald eagle in Bonita Springs.
The Colbert team quickly determined that, in addition to being able to read books, the show’s audience also seemed to have ready access to the internets. One idea turned into two, and pretty soon, Electric Pulp was in on the plan. The rest, as they say, is history.
Just got an IM from Greg about an interesting article in FastCompany. The article, written by Robert Scoble, discusses consumer engagement and social experience with Yahoo’s Brad Garlinghouse and Bradley Horowitz.
“The more you can engage with your consumers and provide tools back to them, the more viral your services will become,” Horowitz says.
Wise words. Wiser still, the example Scoble uses to bring the story to life:
Visit the Web site of iPhone-case manufacturer Incase (goincase.com), and you’ll see embedded Flickr photos along the bottom. The net effect is that Incase showcases its corporate personality and lets you be part of its community. You can put a photo on this page simply by adding the Flickr tag “goincase” to your snapshot.
I wonder who built that site… Oh, that’s right! Electric Pulp did!1!
High 5, Incase. High 5, Hummel. High 5, Scoble. Good game.
ps: Congrats to the Scobles on the new baby. And the new 5D.
Metal Mulisha recently engaged us to help kick a redesigned site live in time for the X Games. The new site features a podcast-happy blog, video galleries, photo galleries, full cms, standards-compliant everything, etc. We’ll come back to the case study later (no we won’t), but you can check out the site now.
If you get sucked too far into the videos / pics, just make sure you don’t try any of it at home. Two words: Brian Deegan, Viva La Bam. Ouch. Okay, that was more than two, but these guys are crazy insane. Two words isn’t enough.
If you found yourself secretly loving (or loving to hate) Truemors, Guy Kawasaki’s crowdsourcing, rumor aggregating experiment, you might be interested to find out there’s now more to love (or love to hate.)
In general, the new site is better.
Need specifics? Okay…
First off, we’ve added accounts to the mix. Their full purpose will remain a mystery for the moment. Stay tuned.
Next, Truemors now has spam filtering kung fu. You’re familiar (and amazed) with [blog] comment spam filtering? Same thing. Kind of.
Moving on, the site has been redesigned. The primary change you’ll notice is the dead simple topic navigation. Odd posts, Tech posts, Food posts, even the Greatest posts (as voted by the Truemors community) can be quickly isolated for your viewing pleasure.What else? How about Ajax? If you’re one of the geeks that spotted the v1 site’s meta refresh, you might appreciate the new Ajax.PeriodicalUpdater post refresh voodoo. Oh, the power of voodoo.
Is there more? Sure. But I’d rather take a moment to point out that the site is still going strong. Naysayers, doom & gloomers, and CNet will have to wait to stick a fork in it.
Based out of Los Angeles, Arkitip is a supercool independent magazine promoting art accessibility and freedom of expression. Last night the new version of the Arkitip Intelligence blog was pushed live, and it’s pushing boundaries as well (Electric Pulp provided the design and development behind the project).
Here’s the rundown.
Modern tech meets Lo-Fi look and feel
Arkitip started as a magazine in 1999 with a small run of 50 hand-stapled copies of their first issue. That same simplicity, combined with the existing Arkitip product site, was the inspiration for the new approach to Arkitip Intelligence. The Lo-Fi look and feel hides the modern technologies that make the site oh-so-sweet and easy to explore.
Blog, specialized feed reader, or both?
Because the site is basically a collective of different authors, it was important to let users customize their reading experience and manage the bulk. The new site includes the ability to mark specific authors as favorites, helping readers access their favorite authors easily in a river of news format, while still allowing them to access to other authors when they’re feeling rambunctious. We’ve even gone so far as to allow you to build and subscribe to your own customized RSS feed of just your favorite authors. We’re pretty pumped about it all, actually.
Street spirit, fade out.
It should be pointed out that Arkitip Intelligence holds great promise for a very unique and varied perspective on the world. The collection of authors is amazingly diverse, sourced from many different backgrounds. Post frequency is varied as well, requiring a unique solution to keep readers from clicking around randomly to try to find fresh content: as each author’s content ages, their photo on the front page will fade out, drawing additional attention to the most recent posts and most active authors.
That’s it, I guess.
Thanks for reading. Go check it out and be sure to come back and let us know what you think.
Bob Sutton knows how to spot a jerk. You might even say he wrote the book on the topic (because he did.) And he can help you spot one too, especially if that jerk is you.
You see, Bob also developed a 24 question self-exam to help the world ask themselves the right questions (i.e.: Am I a big jerk?) But the exam needed two things to give it legs. 1) promotion. 2) geekery.
As it turns out, Bob knew a guy. Actually, Bob knew the Guy. And who better to help promote the exam than master evangelist, Guy Kawasaki?
From there, the only thing left was the geekery. Enter Electric Pulp. And soon thereafter, enter the ARSE, an ajax survey built to help the world answer the right questions (i.e.: Am I big jerk?)
And, with 101,209 completions and counting, we’re ready to drop the viral label and announce that this thing has legs.
So, thanks Bob. More than 100k potential jerks are half way through their respective battles.
We used to talk at length about the number of inquires we felt we could field in a day. You couldn’t get near the water cooler without getting pulled into the debates. I think one of the Michael’s even wrote an equation to figure it out once.
And then Guy Kawasaki good-gamed us on his blog and set an emergency experiment into motion.
Long story short, we found our number. Actually, I think we lapped it a few times.
So, if it took / is taking us longer than a few minutes to get back to you, it isn’t you, it’s us. We’re working hard to get our [response] groove back. In the meantime, just know that we sincerely appreciate the time people are taking to tell us about their ideas. It looks like we’ll be working on awesome projects for the foreseeable future.
Deziner Folio has burned through the 8,700 standards-compliant, visually smoking websites featured at CSSMania and posted the top 20 highest rated sites. Turns out Electric Pulp (that’s us!) is on that list.
To help us celebrate, we’re requesting that anyone reading this performs an awesome maneuver of their own choosing at precisely 3pm tomorrow (Thursday.) In addition to showing support for pretty design and standards-happy code, we think it will make the world a better place, if only for a short time.
In an article titled Candor in the Tech World, Guy Kawasaki speaks to the relative ease in starting a web business. Guy’s newest venture, truemors.com is an experiment in crowd-sourcing. The new blog-like, twitter-like, digg-like rumor aggregator is firing up critics and supporters alike.
Guy opens the curtain on the relatively low costs (compared to dot com bubble era) he’s incurred to launch his new startup and goes on to explain his willingness to roll the dice on stupid ideas with the stakes so low. And stupid idea or no, the site is off to a great start by all measures (visits, pageviews, posts, votes, reviews, techcrunches, naysayers, etc.)
If it hasn’t been made clear, our part in the mayhem was in the design / development category. We’ve worked with Guy on a few previous projects and jumped at the opportunity to shake up the internets with his new idea. If you look closely, you’ll notice we hacked up a wordpress install to allow community posts via web, sms, email or phone. Then we added a voting system, layered in some hacker stops, took it to the roof, and shot it full of lightning.
So, if you’re wondering where the title to this post came from, Guy gives a rolling credit to the ep team in the interview. For the non-subscribers among us, our cameo looked a lot like so:
Mr. Kawasaki says he has been working on Truemors for just three months. Because it uses free software, with programming done by a for-hire outfit called Electric Pulp located in the high-tech mecca of South Dakota, the costs are minimal.
Now, I know what you’re thinking (”I wish I had an ep team to give rolling credits to.”) It’s actually pretty easy really. You just contact us - see where it goes from there.