Just got an IM from Greg about an interesting article in FastCompany. The article, written by Robert Scoble, discusses consumer engagement and social experience with Yahoo’s Brad Garlinghouse and Bradley Horowitz.

“The more you can engage with your consumers and provide tools back to them, the more viral your services will become,” Horowitz says.

Wise words. Wiser still, the example Scoble uses to bring the story to life:

Visit the Web site of iPhone-case manufacturer Incase (goincase.com), and you’ll see embedded Flickr photos along the bottom. The net effect is that Incase showcases its corporate personality and lets you be part of its community. You can put a photo on this page simply by adding the Flickr tag “goincase” to your snapshot.

I wonder who built that site… Oh, that’s right! Electric Pulp did!1!

High 5, Incase. High 5, Hummel. High 5, Scoble. Good game.

ps: Congrats to the Scobles on the new baby. And the new 5D.