Jon and the writers of the Daily Show had a book nearing publication and just needed a way to promote it – it’s not like they had a wildly popular show to use as a promotion engine. Okay, they did, but they needed a homebase for the book all the same.
Our discovery phase was an advance copy of the book complete with a fold-out pin-up of Larry King for the office. The book, of course, is hilarious. Our job was to play off that and make something that wasn’t just a static website. So, we added a genetic reconstitution application (it’ll make sense when you read the book) and let users recruit friends to vote them up or down.
It was a little intimidating trying to extend the humor of one of television’s funniest writing teams – okay, really intimidating – but we love how the site turned out. http://earththewebsite.com/