Electric Pulp was asked to create that site.
Production was tight and crazy, but we were able to launch something clean and fun and tied into the social networks and even got to incorporate some parallax scrolling to keep people intrigued. Because it was a global campaign, the site lived in several variations in multiple languages and all were expected to stay online under the pressure of a video that was bound to go viral. And even with the spot reaching an estimated 3 million viewers in the first week alone (the largest non-Super Bowl auto debut on record), we were able to keep the site online.
This one kept us on our toes. But we’re proud of how it held up, and we had fun all the way through.