
Making time to jam on internal projects is a bit of an elusive luxury here at Electric Pulp. We could spend weeks just registering domain names for our web schemes, but we rarely get them off the whiteboard and onto the Internetâ„¢.
Last week we rolled out *one such occasion,* though, in partnership with our friends at Undercurrent.
The new site is called Viral or Spiral, and it goes like this: community members and vagrants submit videos to be voted on. Voting comes in the form of popularity predictions, i.e., how many times a video is expected to be viewed in 90 days. Predictions are aggregated and compared against actual video performance.
We’re flattering commandshift3 and digg for sure with the new site, and we definitely took some liberty with the YouTube API. It’s for the kids, though. Especially if those kids are looking for early feedback on media from a subset of contributors with proven accuracy for predicting media popularity.
Those kids need help the most.
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People swear there’s more going on at Electric Pulp than our blog would have you believe. They’re largely correct. Here are some examples:
Mediascapes 2.0
Earlier this year we started work with Hewlett-Packard to re-introduce mediascapes, an immersive media experience for mobile devices. The project is incredible, and we were excited to be involved in the web facet.
Virgin
Last year, we hooked up with Undercurrent to collaborate on a few projects for Virgin. The first of these to launch is Virgin Music, a video blog and music news aggregation site.
Virgin’s a big company, and navigating their site can be difficult. Our next gig, Virgin Explore, aims to make it less so.
Alltop
Guy Kawasaki has a new venture, and we’re happy to report it involves Electric Pulp. Alltop is a network of topics displaying recent headlines and excerpts from the most popular authors / publishers in each vertical. While [perhaps] not for the most RSS/Atom/feed savvy among you, Alltop is on a tear both in terms of traffic and PR. Last week, we read about it in The Wall Street Journal.
Sidenote: Guy’s earlier venture, Truemors, was recently sold to NowPublic.
Cazt
If you’re a casting director, your life just got easier. Cazt lets you manage projects including actor auditions and stakeholder notes. If you’re an actor, you can actually watch your auditions, read direct feedback and more. I don’t want to play favorites, but this is an awesome example of a web application. Pulp is pretty proud of our part.
Elsewhere
By no means is this the full list of what we’ve been up to. We’ve re-released ecommerce sites, recruiting sites, and quite a few more.
In other words, we’re busy. But don’t worry, none of this prevents Max and George from discussing favorite yogurt flavors. Stay tuned.
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It’s been a busy 12 months. In many ways, our business has been redefined. Our team has grown and evolved, our style and portfolio have matured, and we’ve refocused on the web – spending more time creating applications, channels and communities. But, if you judged us only by our blog, you might think the opposite.
Truth told, we’re having a hard time keeping the Pulp blog connected to what we have going on. But that doesn’t mean we’ve stopped chattering about it. We’ve just moved it around a bit.
Most of us are sharing on flickr, dopplr, upcoming, del.icio.us, vimeo, and others. But more than anything else, we’ve been hitting twitter.
Most of you are probably familiar enough with twitter to have a strong opinion on the service. And, if you’re really familiar with the service, you’ve probably had at least two strongly distinct opinions. We’re in the latter category.
So, while we can’t promise that all of our tweets are about our company, our work, or our clients, we can tell you it’s the best way to stay connected to what we’re up to. So with that, and a quick disclaimer regarding our deregulated (read: brutally casual) demeanor, we wanted to let you know how to find us.
Aaron
Angela
Emily
George
Joe
Max
Michael
Stefan
Wendy
I know, that isn’t all of us. Mitch has been masquerading as the voice of ElectricPulp and Michael Hall is passionately apathetic regarding the whole [twitter] thing. Nic quit it, and Tanya, well, she doesn’t have a twitter story yet.
In any event, we’d love to connect. Add us as friends and @ us to let us know. We’re looking forward to hearing what you’re up to.
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Saturday, we all depart to watch first-hand, the man who has graced our hold music for the past 4 years. Whoever says a company party at a Tom Jones concert in a Minnesota casino doesn’t sound like fun, is kidding themselves.
Stay tuned for the flickr streams… we will be rocking out our best leather pants and chest hairs. Or maybe we’ll leave that up to Tom.
* Photo Credit: itzpapaloti, and his mom.
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Oh yeah, and you too, Nic.

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We’ve been working with the Sundance Institute to produce a new community site aimed at connecting independent documentary and human rights. The subject matter is extremely compelling, and the organization behind the effort is one we’re very proud to be working with.
This past week, we had a chance to experience the energy around the project firsthand at this year’s Sundance Film Festival as we snuck away from the office for a few days to help announce the launch of Docsource.
The new site includes discussion areas, film and artist profiles, video clips, and multi-user blogs authored by filmmakers and representatives from the Documentary Film Program (DFP). And that’s just the start. The site will continue to grow over the coming weeks and beyond.
The festival
Snow has kind of jumped the shark in my book, but the festival was incredible. The films we took in were great, the filmmakers we got to meet to were wildly interesting, and a few of us (them) actually got in to see U2-3D. The whole experience was well worth the planes, trains and automobiles effort it took to get out there (all of us were plagued by United “mechanical difficulties.”)
If you’re at all interested, most of us had cameras with us.
No pics of the Airbag guys (we’ll catch you at SXSW), but there’s some good stuff in there. A few of Stefan’s shots even hit the flickr blog.
More updates soon – we’re going Gattaca with the site launches.
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