Clean, sexy ecommerce on any device.
Incase came up designing clean, sexy cases for MacBooks, iPhones, and iPads, so it only made sense that their site looked clean and sexy on these devices as well.
This was more than a design project, though. goincase.com is an active ecommerce shop that we were going to be migrating to Magento Enterprise. Anything we wanted to accomplish had to be done everywhere.
After very careful consideration of Magento’s design limitations, we sat down and decided to just say screw it and design the site the way it should be regardless of the platform.
When we went into dev, we rebuilt the entire theme to work with twitter bootstrap scaffolding, and we streamlined the entire purchase process. The design was kept modern and minimal, relying on svg interface elements and optimized product photography to make sure everything looked sharp on Retina devices.
Those of you who know Incase know the team there is exceptionally cool. We worked very closely with them throughout the process, and despite the clean design we think a lot of their personality made it to the site. We love how this one turned out. Be sure to take a look.
We worked closely with the Incase team throughout the process.