EDCO is a health information technology company wrapped–until recently–as a service provider. Their shift from service to product had outpaced the shift of their brand identity. They had a new story to tell.
To better match the company EDCO had become, they needed a new identity, one that led with their patented medical records scanning and indexing software, Solarity.
We worked with the team to create a new logo and identity to better capture their technical nature.
The new Solarity identity work led to a new website with a strong message of who the company had become and what they had to offer. Software features are now clearly explained. Site messaging is focused. And the new site is mobile-friendly and a little more technically hip.