eCommerce Growth
How an eCommerce platform upgrade drove revenue growth
Silencer Central partnered with Electric Pulp to upgrade its eCommerce platform to better support its complex direct-to-consumer business model. With ambitious growth goals, Silencer Central required a faster, more flexible platform to improve customer experience and scale operations efficiently. By addressing performance bottlenecks and enhancing key functionality, we delivered a solution that drove significant results.
The eCommerce Platform Upgrade
Our approach combined technical improvements with strategic enhancements to streamline the customer journey. We implemented performance optimizations to improve site speed and responsiveness, ensuring customers could easily browse, configure, and purchase products.
A key improvement included developing a customer portal designed to simplify secure transactions and improve communication throughout the silencer purchasing process. The portal provided customers with clear steps for completing necessary forms and tracking order progress, reducing friction in a process historically known for complexity.
We also overhauled the site's checkout experience, improving conversion rates through enhanced usability and streamlined form fields. These enhancements helped reduce abandoned carts and improved the overall shopping experience.
The Results — Revenue Grew by 49%
The upgraded platform delivered impressive results. The upgraded platform delivered impressive results. Year-over-year comparisons revealed a 16.5% increase in silencer sales, a 7.37% boost in conversion rates, a 14.9% increase in total orders, and a remarkable 49% increase in total revenue. Additionally, the average order value (AOV) increased by 30%.
Operational efficiencies also improved. While difficult to quantify directly, the improved customer portal reduced customer support demands. For the first time in company history, "payments" dropped out of the top five customer call concerns. Additionally, repeat paperwork requests (RPQ resends) decreased by 8-10%, which we attribute to customers now completing secure forms directly in the portal.
About Silencer Central
Silencer Central is a leading eCommerce company specializing in silencer sales and services. By streamlining the silencer purchasing process and delivering exceptional customer service, Silencer Central has grown to become a trusted name in the industry, serving customers nationwide with expert guidance and seamless transactions.