Healthcare Recruiting
How a Healthcare System Increased Nationwide Recruiting Traffic by 1,230%
Healthcare system Monument Health partnered with Electric Pulp to improve and scale its web presence through web design, development and search engine optimization. A recent initiative inside Monument Health led to a new look at how online efforts could boost nationwide healthcare recruiting.
The SEO Strategy — Plugging the Keyword Gap
In analyzing site performance, our SEO team identified a gap in keyword optimization that presented a significant growth opportunity. Through comprehensive keyword research, we pinpointed high-impact keywords that aligned with the content goals and audience intent. Based on this research, we revamped SEO content to improve visibility in search results. Updated content was crafted to capture user intent and increase click-through rates.
We also reviewed the site’s internal link structure, identifying content that could naturally support high-value keywords. By strategically adding internal links with descriptive anchor text, we improved site navigation and helped search engines better understand content relationships. This approach bolstered keyword relevance across pages, enhancing their ranking potential.
The Results — Traffic Grew by 1,230%
The results were immediate. Work began May 19th and we can see from the charts it quickly resulted in a significant increase in organic traffic. The primary efforts leading to these gains are often overlooked, but the effectiveness of targeted keyword optimization and strategic internal linking speaks for itself.
About Monument Health
Monument Health is a community-based health care system headquartered in Rapid City, S.D. The system offers care in 31 medical specialties and serves 12 communities across western South Dakota. With over 5,000 physicians and caregivers, Monument Health is composed of 5 hospitals and 40+ medical clinics and specialty centers. Monument Health is a member of the Mayo Clinic Care Network.